Using an Advertising Agency for British Airways :: Business Management Studies

Advertisers (BA) such as the client of an agency and agencies forexample media-buying as well as advertising swear out provider reviewtheir methods of remuneration for different reasons Advertisers such as BA want to be sure they are getting look upon fortheir money this means in other words that BA wants to be sure thatthe service that they want to promotes gets beaver possible serviceswithout the agency charging them everywhere expensive bills. Agencies and media buying services want to be profitable so theyremain viable for an agency their main source of income is fromproviding advertisement services that line of descent shadower purchase.By looking at the clients point of view and the agencies there is aclear underline that in some cases these two above issues can lead todisagreements, but this can be avoided through negotiating before anywork is carried out by the agencies like for example negotiatingpayments, services etc. Advantages one and only(a) of the main advantag es of an agency would be that some agencywould execute and develop an entire advanceal campaign from scratchto completion, the agency does this through relating the clients (BA)needs with the promotion campaign of the service of BA this enablesthe client to be assured that its needs are met. An agency also takes a good part of developing and preparation media sothat the clients (BA) promotional campaign of their services getsmaximum communication effectiveness, this means in other words that anagency would do its best to promote the clients service advertisementto get awareness of BAs target audiences. Once the media plan is in place, the advertiser such as in this caseBA knows what they will be paying their agency and the agency knowswhat it will be receiving. Putting pressure on an agency to keep its costs reasonably is thebest method of making sure that the agency gets carried away with theclients money to advertise. An agency offers to its clients creativity this means new way s oflooking at advertising this could admirer because a company like BA afterso many years of advertising could loose its advertising appeal, thisis where advertising agencies are a call contributor because they offernever ending creativity. An agency contributes to a company new and innovative ideas to functionthem to get their promotion campaign an effective skirt to attractcustomers. The advantages of using and agency would be the certainty of gettinginformation such as market research for BAs services to help them tobenefit from, this means in other words after the contribution of the