Munich Oktoberfest Case Study Example | Topics and Well Written Essays - 500 words

Munich Oktoberfest - Case Study Example the festival allows for very little expenditure on marketing activities because everyone around the world knows that this festival takes place annually. Attractive expansion strategies like the introduction of carousels, shooting, bigger tents and music kept on strengthening the festival’s roots (Press Release, 2013). It is an opportunity of trade and business for many potential brewers and other service providers because of the high number of visits per year. Organizers grant licenses to beer tent and rides operators after stringent procedures. Thus, quality control and consistency of events have made Oktoberfest a successful event. The City of Munich definitely makes money both by direct and indirect means. Direct means of money are the profits earned by conducting the event. For example, revenue generated from rents and royalties. The city has reduced all expenditures like marketing using innovative public relations strategies. It funds a poster making competition and the winning designs are used as official advertising.  Such activities not only spread good word of mouth but also promote the event across borders attracting many tourists. Munich’s Tourism is indirectly benefited through this festival because once these tourists enter the city, they require accommodation, and they go for shopping spending approximately EUR 213 per day (Alcacer et. al, 2014). The city also enjoys high rates of employment during the festival in many departments such as health, police, airlines, hospitality, food and beverages (Behrmann & Suess, 2014). According to the case, an average server of the event is expected to earn EUR 5,400 which can go up to EUR 15, 000. Thus it is a money-making opportunity for all. The city and the local public are beneficiaries of the revenues earned by the Oktoberfest. The case states that admission to tents is free of cost- if the organizers put a nominal entry fee into every tent, the profits would inflate tremendously. Moreover, the

Annotated Bibliography Essay Example | Topics and Well Written Essays - 1000 words - 5

Annotated Bibliography - Essay Example e (1990) reported that researchers generally ignored the importance of ‘motivation and individual differences’ in their bid to understand cognition, he asserts that college lecturers must consider these two concepts in their delivery of the various subject matter. Thus, he stressed the need for lecturers to consider not only students’ acquisition of knowledge but also their motivation to continue learning even after their college days are ended. He therefore advocated life long learning as a major aim of the college education system. Three underlying factors utilized by Mc Keachie (1990) and his associates to analyze cognitive psychology and motivation theory include firstly, the pre-knowledge that students bring to their learning experiences, secondly, the issue of ‘deep versus surface processing’ of learning which is determined by students active involvement in the learning process and thirdly, the importance of nurturing the intrinsic motivation of the learner. Specifically, Mc Keachie (1990) and his associates investigated the ‘learning strategies and motivational characteristics’ of students enrolled in Biology, English, Psychology or Sociology at three different colleges.(130) Special emphasis was paid to the rudiments of research in a natural setting. In general, the authors focused on the interest and achievement level of anxious students. The researchers concluded in spite of their inability to over-generalize due to the small sample size that supportive structures were needed early in the course and assistance must be given to students to develop effective learning strategy and study skills.(138) Furthermore, Mc Keachie (1990) posits that three items are of major importance in the teaching and maintenance/improvement of the motivation level of students, namely, finding out ‘what is in the mind of the learner’, the identification of ‘key concepts and their relationships’ and ‘student self-efficacy in mobilizing energies for